Too many small business owners look at the concept of marketing and think, ‘I’ll get to that next week’ or ‘it’s not high priority right now’. To business owners, do it yourself marketing seems like a large, difficult and complex task. The problem with this outlook is that without regular and consistent marketing activities, the business will remain quiet and it won't grow. .
If you’re one of those business owners then there’s some great news for you. With just four hours every week, you can cover all of your marketing bases for very little spend. With just four hours out of your week, your business will grow and thrive.
How, you say? Well it’s simple.
Firstly, allocate four hours. I prefer the start of the week and I always think Monday mornings are best – then the work is out of the way and you don’t have to think about it again all week. Secondly, do the below five tasks and once you’re finished them, your marketing is all done!
1. NETWORKING: Book three appointments to catch up with people for coffee (30 minutes)
When our lives are driven by electronic communication and social media, taking the time to catch up with people face-to-face can give you some of the biggest returns for relatively small investment. Each week have three key people you’d like to connect with. Reach out to them, shout them coffee and get talking. Strengthen your relationship with them and you’ll see results whether it from direct business or referrals.
2. RELATIONSHIP MANAGEMENT: Write two ‘thank you’ notes (30 minutes)
Take the time to write two thank you notes to clients or people in your network for something from last week. Maybe you caught up for coffee, maybe they brought you some business, maybe they reached out to you about something – it could be anything really. Hand written notes are fantastic and I always have some lovely card in my drawer, but if you don’t have the time or capacity to handwrite and post something, a personalised email is fine.
3. SOCIAL MEDIA: Schedule your social media posts for the week (one hour)
Social media becomes a huge time drain if it’s not planned in advance. To save yourself the hassle of remembering to post every day, use a resource like Hootsuite or Latergram to schedule your posts in advance. Take one hour out of your day to do this and other than replying to comments and engaging with followers, you don’t have to think about it again!
4. BRAND POSITIONING: Write a blog (one hour)
Grab a coffee and get writing. If you don’t, find someone who can write for you! Content is key and by sharing relevant, interesting and valuable insight with your network you’re positioning your brand as a leader in your space and creating a value point in the process. Load it to your website and share on social media.
5. ADVERTISE: Send an email newsletter to your database (one hour)
If you have a design pre-templated, sending a newsletter is simple. Make the content interesting. It could include a mix of things like your blog, any business promotions, important reminders for your customers, product sales and industry relevant tips and tricks. Schedule it to send on your preferred day and it’s done and dusted!
And that’s it! Give it a try next week and tell me what you think. Make marketing manageable and you’ll start to do it well!